7. Respect for Privacy

Publisher: The European Commission’s High-Level Expert Group on Artificial Intelligence

Privacy and data protection must be guaranteed at all stages of the life cycle of the AI system. This includes all data provided by the user, but also all information generated about the user over the course of his or her interactions with the AI system (e.g. outputs that the AI system generated for specific users, how users responded to particular recommendations, etc.). Digital records of human behaviour can reveal highly sensitive data, not only in terms of preferences, but also regarding sexual orientation, age, gender, religious and political views. The person in control of such information could use this to his her advantage. Organisations must be mindful of how data is used and might impact users, and ensure full compliance with the GDPR as well as other applicable regulation dealing with privacy and data protection.