(1) Human centric
Utilization of AI should not infringe upon fundamental human rights that are guaranteed by the Constitution and international norms.
AI should be developed and utilized and implemented in society to expand the abilities of people and to pursue the diverse concepts of happiness of diverse people. In the AI utilized society, it is desirable that we implement appropriate mechanisms of literacy education and promotion of proper uses, so as not to over depend on AI or not to ill manipulate human decisions by exploiting AI.
AI can expand human abilities and creativity not only by replacing part of human task but also by assisting human as an advanced instrument.
When using AI, people must judge and decide for themselves how to use AI. Appropriate stakeholders involved in the development, provision, and utilization of AI should be responsible for the result of AI utilization, depending on the nature of the issue.
In order to avoid creating digital divide and allow all people to reap the benefit of AI regardless of their digital expertise, each stakeholder should take into consideration to user friendliness of the system in the process of AI deployment.
In a society premised on AI, we have to eliminate disparities, divisions, or socially weak people. Therefore, policy makers and managers of the enterprises involved in AI must have an accurate understanding of AI, the knowledge for proper use of AI in society and AI ethics, taking into account the complexity of AI and the possibility that AI can be misused intentionally. The AI user should understand the outline of AI and be educated to utilize it properly because AI is much more complicated than the already developed conventional tools. On the other hand, from the viewpoint of AI’s contributions to society, it is important for the developers of AI to learn about the social sciences, business models, and ethics, including normative awareness of norms and wide range of liberal arts not to mention the basis possibly generated by AI.
From the above point of view, it is necessary to establish an educational environment that provides AI literacy according to the following principles, equally to every person.
In order to get rid of disparity between people having a good knowledge about AI technology and those being weak in it, opportunities for education such as AI literacy are widely provided in early childhood education and primary and secondary education. The opportunities of learning about AI should be provided for the elderly people as well as workforce generation.
Our society needs an education scheme by which anyone should be able to learn AI, mathematics, and data science beyond the boundaries of literature and science. Literacy education provides the following contents: 1) Data used by AI are usually contaminated by bias, 2) AI is easy to generate unwanted bias in its use, and 3) The issues of impartiality, fairness, and privacy protection which are inherent to actual use of AI.
In a society in which AI is widely used, the educational environment is expected to change from the current unilateral and uniform teaching style to one that matches the interests and skill level of each individual person. Therefore, the society probably shares the view that the education system will change constantly to the above mentioned education style, regardless of the success experience in the educational system of the past. In education, it is especially important to avoid dropouts. For this, it is desirable to introduce an interactive educational environment which fully utilizes AI technologies and allows students to work together to feel a kind accomplishment.
In order to develop such an educational environment, it is desirable that companies and citizens work on their own initiative, not to burden administrations and schools (teachers).
Two of Deutsche Telekom’s most important goals are to keep being a trusted companion and to enhance customer experience.
We see it as our responsibility as one of the leading ICT companies in Europe to foster the development of “intelligent technologies”. At least either important, these technologies, such as AI, must follow predefined ethical rules.
To define a corresponding ethical framework, firstly it needs a common understanding on what AI means. Today there are several definitions of AI, like the very first one of John McCarthy (1956) “Every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.” In line with other companies and main players in the field of AI we at DT think of AI as the imitation of human intelligence processes by machines, especially computer systems. These processes include learning, reasoning, and self correction.
After several decades, Artificial Intelligence has become one of the most intriguing topics of today – and the future. It has become widespread available and is discussed not only among experts but also more and more in public, politics, etc.. AI has started to influence business (new market opportunities as well as efficiency driver), society (e.g. broad discussion about autonomously driving vehicles or AI as “job machine” vs. “job killer”) and the life of each individual (AI already found its way into the living room, e.g. with voice steered digital assistants like smart speakers).
But the use of AI and its possibilities confront us not only with fast developing technologies but as well as with the fact that our ethical roadmaps, based on human human interactions, might not be sufficient in this new era of technological influence. New questions arise and situations that were not imaginable in our daily lives then emerge.
We as DT also want to develop and make use of AI. This technology can bring many benefits based on improving customer experience or simplicity. We are already in the game, e.g having several AI related projects running. With these comes an increase of digital responsibility on our side to ensure that AI is utilized in an ethical manner. So we as DT have to give answers to our customers, shareholders and stakeholders.
The following Digital Ethics guidelines state how we as Deutsche Telekom want to build the future with AI. For us, technology serves one main purpose: It must act supportingly. Thus AI is in any case supposed to extend and complement human abilities rather than lessen them.
Remark: The impact of AI on DT jobs – may it as a benefit and for value creation in the sense of job enrichment and enlargement or may it in the sense of efficiency is however not focus of these guidelines.
1. Artificial intelligence should be developed for the common good and benefit of humanity.
Published by: House of Lords, Select Committee on Artificial Intelligence in AI Code
The UK must seek to actively shape AI's development and utilisation, or risk passively acquiescing to its many likely consequences. A shared ethical AI framework is needed to give clarity as to how AI can best be used to benefit individuals and society. By establishing these principles, the UK can lead by example in the international community. We recommend that the Government convene a global summit of governments, academia and industry to establish international norms for the design, development, regulation and deployment of artificial intelligence.
The prejudices of the past must not be unwittingly built into automated systems, and such systems must be carefully designed from the beginning, with input from as diverse a group of people as possible.
3. Human centric AI
AI should be at the service of society and generate tangible benefits for people. AI systems should always stay under human control and be driven by value based considerations. Telefónica is conscious of the fact that the implementation of AI in our products and services should in no way lead to a negative impact on human rights or the achievement of the UN’s Sustainable Development Goals. We are concerned about the potential use of AI for the creation or spreading of fake news, technology addiction, and the potential reinforcement of societal bias in algorithms in general. We commit to working towards avoiding these tendencies to the extent it is within our realm of control.