3 PROTECTION OF PRIVACY AND INTIMACY PRINCIPLE

Publisher: University of Montreal

Privacy and intimacy must be protected from AIS intrusion and data acquisition and archiving systems (DAAS). 1) Personal spaces in which people are not subjected to surveillance or digital evaluation must be protected from the intrusion of AIS and data acquisition and archiving systems (DAAS). 2) The intimacy of thoughts and emotions must be strictly protected from AIS and DAAS uses capable of causing harm, especially uses that impose moral judgments on people or their lifestyle choices. 3) People must always have the right to digital disconnection in their private lives, and AIS should explicitly offer the option to disconnect at regular intervals, without encouraging people to stay connected. 4) People must have extensive control over information regarding their preferences. AIS must not create individual preference profiles to influence the behavior of the individuals without their free and informed consent. 5) DAAS must guarantee data confidentiality and personal profile anonymity. 6) Every person must be able to exercise extensive control over their personal data, especially when it comes to its collection, use, and dissemination. Access to AIS and digital services by individuals must not be made conditional on their abandoning control or ownership of their personal data. 7) Individuals should be free to donate their personal data to research organizations in order to contribute to the advancement of knowledge. 8) The integrity of one’s personal identity must be guaranteed. AIS must not be used to imitate or alter a person’s appearance, voice, or other individual characteristics in order to damage one’s reputation or manipulate other people.