Positive utilization of AI means that many social systems will be automated, and the safety of the systems will be improved. On the other hand, within the scope of today's technologies, it is impossible for AI to respond appropriately to rare events or deliberate attacks. Therefore, there is a new security risk for the use of AI. Society should always be aware of the balance of benefits and risks, and should work to improve social safety and sustainability as a whole.
Society must promote broad and deep research and development in AI (from immediate measures to deep understanding), such as the proper evaluation of risks in the utilization of AI and research to reduce risks. Society must also pay attention to risk management, including cybersecurity awareness.
Society should always pay attention to sustainability in the use of AI. Society should not, in particular, be uniquely dependent on single AI or a few specified AI.
9. We share and enlighten.
We acknowledge the transformative power of AI for our society. We will support people and society in preparing for this future world. We live our digital responsibility by sharing our knowledge, pointing out the opportunities of the new technology without neglecting its risks. We will engage with our customers, other companies, policy makers, education institutions and all other stakeholders to ensure we understand their concerns and needs and can setup the right safeguards. We will engage in AI and ethics education. Hereby preparing ourselves, our colleagues and our fellow human beings for the new tasks ahead.
Many tasks that are being executed by humans now will be automated in the future. This leads to a shift in the demand of skills. Jobs will be reshaped, rather replaced by AI. While this seems certain, the minority knows what exactly AI technology is capable of achieving. Prejudice and sciolism lead to either demonization of progress or to blind acknowledgment, both calling for educational work. We as Deutsche Telekom feel responsible to enlighten people and help society to deal with the digital shift, so that new appropriate skills can be developed and new jobs can be taken over. And we start from within – by enabling our colleagues and employees. But we are aware that this task cannot be solved by one company alone. Therefore we will engage in partnerships with other companies, offer our know how to policy makers and education providers to jointly tackle the challenges ahead.
1. Be socially beneficial.
The expanded reach of new technologies increasingly touches society as a whole. Advances in AI will have transformative impacts in a wide range of fields, including healthcare, security, energy, transportation, manufacturing, and entertainment. As we consider potential development and uses of AI technologies, we will take into account a broad range of social and economic factors, and will proceed where we believe that the overall likely benefits substantially exceed the foreseeable risks and downsides.
AI also enhances our ability to understand the meaning of content at scale. We will strive to make high quality and accurate information readily available using AI, while continuing to respect cultural, social, and legal norms in the countries where we operate. And we will continue to thoughtfully evaluate when to make our technologies available on a non commercial basis.
1. We are driven by our values
We recognize that, like with any technology, there is scope for AI to be used in ways that are not aligned with these guiding principles and the operational guidelines we are developing. In developing AI software we will remain true to our Human Rights Commitment Statement, the UN Guiding Principles on Business and Human Rights, laws, and widely accepted international norms. Wherever necessary, our AI Ethics Steering Committee will serve to advise our teams on how specific use cases are affected by these guiding principles. Where there is a conflict with our principles, we will endeavor to prevent the inappropriate use of our technology.
3. Human centric AI
AI should be at the service of society and generate tangible benefits for people. AI systems should always stay under human control and be driven by value based considerations. Telefónica is conscious of the fact that the implementation of AI in our products and services should in no way lead to a negative impact on human rights or the achievement of the UN’s Sustainable Development Goals. We are concerned about the potential use of AI for the creation or spreading of fake news, technology addiction, and the potential reinforcement of societal bias in algorithms in general. We commit to working towards avoiding these tendencies to the extent it is within our realm of control.