3. Provision of Trusted Products and Services

Sony understands the need for safety when dealing with products and services utilizing AI and will continue to respond to security risks such as unauthorized access. AI systems may utilize statistical or probabilistic methods to achieve results. In the interest of Sony’s customers and to maintain their trust, Sony will design whole systems with an awareness of the responsibility associated with the characteristics of such methods.
Principle: Sony Group AI Ethics Guidelines, Sep 25, 2018

Published by Sony Group

Related Principles

1. Principle of collaboration

Developers should pay attention to the interconnectivity and interoperability of AI systems. [Comment] Developers should give consideration to the interconnectivity and interoperability between the AI systems that they have developed and other AI systems, etc. with consideration of the diversity of AI systems so that: (a) the benefits of AI systems should increase through the sound progress of AI networking; and that (b) multiple developers’ efforts to control the risks should be coordinated well and operate effectively. For this, developers should pay attention to the followings: • To make efforts to cooperate to share relevant information which is effective in ensuring interconnectivity and interoperability. • To make efforts to develop AI systems conforming to international standards, if any. • To make efforts to address the standardization of data formats and the openness of interfaces and protocols including application programming interface (API). • To pay attention to risks of unintended events as a result of the interconnection or interoperations between AI systems that they have developed and other AI systems, etc. • To make efforts to promote open and fair treatment of license agreements for and their conditions of intellectual property rights, such as standard essential patents, contributing to ensuring the interconnectivity and interoperability between AI systems and other AI systems, etc., while taking into consideration the balance between the protection and the utilization with respect to intellectual property related to the development of AI. [Note] The interoperability and interconnectivity in this context expects that AI systems which developers have developed can be connected to information and communication networks, thereby can operate with other AI systems, etc. in mutually and appropriately harmonized manners.

Published by Ministry of Internal Affairs and Communications (MIC), the Government of Japan in AI R&D Principles, Jul 28, 2017

4. Principle of safety

Developers should take it into consideration that AI systems will not harm the life, body, or property of users or third parties through actuators or other devices. [Comment] AI systems which are supposed to be subject to this principle are such ones that might harm the life, body, or property of users or third parties through actuators or other devices. It is encouraged that developers refer to relevant international standards and pay attention to the followings, with particular consideration of the possibility that outputs or programs might change as a result of learning or other methods of AI systems: ● To make efforts to conduct verification and validation in advance in order to assess and mitigate the risks related to the safety of the AI systems. ● To make efforts to implement measures, throughout the development stage of AI systems to the extent possible in light of the characteristics of the technologies to be adopted, to contribute to the intrinsic safety (reduction of essential risk factors such as kinetic energy of actuators) and the functional safety (mitigation of risks by operation of additional control devices such as automatic braking) when AI systems work with actuators or other devices. And ● To make efforts to explain the designers’ intent of AI systems and the reasons for it to stakeholders such as users, when developing AI systems to be used for making judgments regarding the safety of life, body, or property of users and third parties (for example, such judgments that prioritizes life, body, property to be protected at the time of an accident of a robot equipped with AI).

Published by Ministry of Internal Affairs and Communications (MIC), the Government of Japan in AI R&D Principles, Jul 28, 2017

5. Principle of security

Developers should pay attention to the security of AI systems. [Comment] In addition to respecting international guidelines on security such as “OECD Guidelines for the Security of Information Systems and Networks,” it is encouraged that developers pay attention to the followings, with consideration of the possibility that AI systems might change their outputs or programs as a result of learning or other methods: ● To pay attention, as necessary, to the reliability (that is, whether the operations are performed as intended and not steered by unauthorized third parties) and robustness (that is, tolerance to physical attacks and accidents) of AI systems, in addition to: (a) confidentiality; (b) integrity; and (c) availability of information that are usually required for ensuring the information security of AI systems. ● To make efforts to conduct verification and validation in advance in order to assess and control the risks related to the security of AI systems. ● To make efforts to take measures to maintain the security to the extent possible in light of the characteristics of the technologies to be adopted throughout the process of the development of AI systems (“security by design”).

Published by Ministry of Internal Affairs and Communications (MIC), the Government of Japan in AI R&D Principles, Jul 28, 2017

9. Principle of accountability

Developers should make efforts to fulfill their accountability to stakeholders, including AI systems’ users. [Comment] Developers are expected to fulfill their accountability for AI systems they have developed to gain users’ trust in AI systems. Specifically, it is encouraged that developers make efforts to provide users with the information that can help their choice and utilization of AI systems. In addition, in order to improve the acceptance of AI systems by the society including users, it is also encouraged that, taking into account the R&D principles (1) to (8) set forth in the Guidelines, developers make efforts: (a) to provide users et al. with both information and explanations about the technical characteristics of the AI systems they have developed; and (b) to gain active involvement of stakeholders (such as their feedback) in such manners as to hear various views through dialogues with diverse stakeholders. Moreover, it is advisable that developers make efforts to share the information and cooperate with providers et al. who offer services with the AI systems they have developed on their own.

Published by Ministry of Internal Affairs and Communications (MIC), the Government of Japan in AI R&D Principles, Jul 28, 2017

10.Principle of accountability

AI service providers and business users should make efforts to fulfill their accountability to the stakeholders including consumer users and indirect users. [Main points to discuss] A) Efforts to fulfill accountability In light of the characteristics of AI to be used and its purpose, etc., AI service providers and business users may be expected to make efforts to establish appropriate accountability to consumer users, indirect users, and third parties affected by the use of AI, to gain enough trust in AI from people and society. B) Notification and publication of usage policy on AI systems or AI services AI service providers and business users may be expected to notify or announce the usage policy on AI (the fact that they provide AI services, the scope and manner of proper AI utilization, the risks associated with the utilization, and the establishment of a consultation desk) in order to enable consumer users and indirect users to recognize properly the usage of AI. In light of the characteristics of the technologies to be used and their usage, we have to focus on which cases will lead to the usage policy is expected to be notified or announced as well as what content is expected to be included in the usage policy.

Published by Ministry of Internal Affairs and Communications (MIC), the Government of Japan in Draft AI Utilization Principles, Jul 17, 2018