4. Privacy and security by design

AI systems are fuelled by data, and Telefónica is committed to respecting people’s right to privacy and their personal data. The data used in AI systems can be personal or anonymous aggregated. When processing personal data, according to Telefónica’s privacy policy, we will at all times comply with the principles of lawfulness, fairness and transparency, data minimisation, accuracy, storage limitation, integrity and confidentiality. When using anonymized and or aggregated data, we will use the principles set out in this document. In order to ensure compliance with our Privacy Policy we use a Privacy by Design methodology. When building AI systems, as with other systems, we follow Telefónica’s Security by Design approach. We apply, according to Telefónica’s privacy policy, in all of the processing cycle phases, the technical and organizational measures required to guarantee a level of security adequate to the risk to which the personal information may be exposed and, in any case, in accordance with the security measures established in the law in force in each of the countries and or regions in which we operate.
Principle: AI Principles of Telefónica, Oct 30, 2018

Published by Telefónica

Related Principles

· (3) Privacy

In society premised on AI, it is possible to estimate each person’s political position, economic situation, hobbies preferences, etc. with high accuracy from data on the data subject’s personal behavior. This means, when utilizing AI, that more careful treatment of personal data is necessary than simply utilizing personal information. To ensure that people are not suffered disadvantages from unexpected sharing or utilization of personal data through the internet for instance, each stakeholder must handle personal data based on the following principles. Companies or government should not infringe individual person’s freedom, dignity and equality in utilization of personal data with AI technologies. AI that uses personal data should have a mechanism that ensures accuracy and legitimacy and enable the person herself himself to be substantially involved in the management of her his privacy data. As a result, when using the AI, people can provide personal data without concerns and effectively benefit from the data they provide. Personal data must be properly protected according to its importance and sensitivity. Personal data varies from those unjust use of which would be likely to greatly affect rights and benefits of individuals (Typically thought and creed, medical history, criminal record, etc.) to those that are semi public in social life. Taking this into consideration, we have to pay enough attention to the balance between the use and protection of personal data based on the common understanding of society and the cultural background.

Published by Cabinet Office, Government of Japan in Social Principles of Human-centric AI (Draft), Dec 27, 2018

· 7. Respect for Privacy

Privacy and data protection must be guaranteed at all stages of the life cycle of the AI system. This includes all data provided by the user, but also all information generated about the user over the course of his or her interactions with the AI system (e.g. outputs that the AI system generated for specific users, how users responded to particular recommendations, etc.). Digital records of human behaviour can reveal highly sensitive data, not only in terms of preferences, but also regarding sexual orientation, age, gender, religious and political views. The person in control of such information could use this to his her advantage. Organisations must be mindful of how data is used and might impact users, and ensure full compliance with the GDPR as well as other applicable regulation dealing with privacy and data protection.

Published by The European Commission’s High-Level Expert Group on Artificial Intelligence in Draft Ethics Guidelines for Trustworthy AI, Dec 18, 2018

4. As part of an overall “ethics by design” approach, artificial intelligence systems should be designed and developed responsibly, by applying the principles of privacy by default and privacy by design, in particular by:

a. implementing technical and organizational measures and procedures – proportional to the type of system that is developed – to ensure that data subjects’ privacy and personal data are respected, both when determining the means of the processing and at the moment of data processing, b. assessing and documenting the expected impacts on individuals and society at the beginning of an artificial intelligence project and for relevant developments during its entire life cycle, and c. identifying specific requirements for ethical and fair use of the systems and for respecting human rights as part of the development and operations of any artificial intelligence system,

Published by 40th International Conference of Data Protection and Privacy Commissioners (ICDPPC) in Declaration On Ethics And Data Protection In Artifical Intelligence, Oct 23, 2018

5. Principle of security

Developers should pay attention to the security of AI systems. [Comment] In addition to respecting international guidelines on security such as “OECD Guidelines for the Security of Information Systems and Networks,” it is encouraged that developers pay attention to the followings, with consideration of the possibility that AI systems might change their outputs or programs as a result of learning or other methods: ● To pay attention, as necessary, to the reliability (that is, whether the operations are performed as intended and not steered by unauthorized third parties) and robustness (that is, tolerance to physical attacks and accidents) of AI systems, in addition to: (a) confidentiality; (b) integrity; and (c) availability of information that are usually required for ensuring the information security of AI systems. ● To make efforts to conduct verification and validation in advance in order to assess and control the risks related to the security of AI systems. ● To make efforts to take measures to maintain the security to the extent possible in light of the characteristics of the technologies to be adopted throughout the process of the development of AI systems (“security by design”).

Published by Ministry of Internal Affairs and Communications (MIC), the Government of Japan in AI R&D Principles, Jul 28, 2017

6. Principle of privacy

Developers should take it into consideration that AI systems will not infringe the privacy of users or third parties. [Comment] The privacy referred to in this principle includes spatial privacy (peace of personal life), information privacy (personal data), and secrecy of communications. Developers should consider international guidelines on privacy, such as “OECD Guidelines on the Protection of Privacy and Transborder Flows of Personal Data,” as well as the followings, with consideration of the possibility that AI systems might change their outputs or programs as a result of learning and other methods: ● To make efforts to evaluate the risks of privacy infringement and conduct privacy impact assessment in advance. ● To make efforts to take necessary measures, to the extent possible in light of the characteristics of the technologies to be adopted throughout the process of development of the AI systems (“privacy by design”), to avoid infringement of privacy at the time of the utilization.

Published by Ministry of Internal Affairs and Communications (MIC), the Government of Japan in AI R&D Principles, Jul 28, 2017