7. Transparent and explainable

We strive towards transparency and to proactively explain the use of AI in our operations to customers, employees and other stakeholders in a user friendly way, based on applicable industry best practice and relevant standards.
Principle: Telia Company Guiding Principles on trusted AI ethics, Jan 22, 2019

Published by Telia Company AB

Related Principles

3. We put our customers first.

We enrich and simplify our customers’ lives. If an AI system or the usage of customer related data helps us to benefit our customers, we embrace this opportunity to meet their demands and expectations. The aggregation and use of customer data – especially in AI systems – shall always be clear and serve a useful purpose towards our customers. Systems and processes that support in the background are as important as services that interact with our customers directly

Published by Deutsche Telekom in Deutsche Telekom’s guidelines for artificial intelligence, May 11, 2018

9. Principle of accountability

Developers should make efforts to fulfill their accountability to stakeholders, including AI systems’ users. [Comment] Developers are expected to fulfill their accountability for AI systems they have developed to gain users’ trust in AI systems. Specifically, it is encouraged that developers make efforts to provide users with the information that can help their choice and utilization of AI systems. In addition, in order to improve the acceptance of AI systems by the society including users, it is also encouraged that, taking into account the R&D principles (1) to (8) set forth in the Guidelines, developers make efforts: (a) to provide users et al. with both information and explanations about the technical characteristics of the AI systems they have developed; and (b) to gain active involvement of stakeholders (such as their feedback) in such manners as to hear various views through dialogues with diverse stakeholders. Moreover, it is advisable that developers make efforts to share the information and cooperate with providers et al. who offer services with the AI systems they have developed on their own.

Published by Ministry of Internal Affairs and Communications (MIC), the Government of Japan in AI R&D Principles, Jul 28, 2017

4. We strive for transparency and integrity in all that we do

Our systems are held to specific standards in accordance with their level of technical ability and intended usage. Their input, capabilities, intended purpose, and limitations will be communicated clearly to our customers, and we provide means for oversight and control by customers and users. They are, and will always remain, in control of the deployment of our products. We actively support industry collaboration and will conduct research to further system transparency. We operate with integrity through our code of business conduct, our internal AI Ethics Steering Committee, and our external AI Ethics Advisory Panel.

Published by SAP in SAP's Guiding Principles for Artificial Intelligence, Sep 18, 2018

2. Stakeholder Engagement

In order to solve the challenges arising from use of AI while striving for better AI utilization, Sony will seriously consider the interests and concerns of various stakeholders including its customers and creators, and proactively advance a dialogue with related industries, organizations, academic communities and more. For this purpose, Sony will construct the appropriate channels for ensuring that the content and results of these discussions are provided to officers and employees, including researchers and developers, who are involved in the corresponding businesses, as well as for ensuring further engagement with its various stakeholders.

Published by Sony Group in Sony Group AI Ethics Guidelines, Sep 25, 2018

9. Continuous review and dialogue

We acknowledge that the area of AI is complex and developing fast. We want to apply relevant industry best practice and participate in dialogues with other stakeholders for further development of AI and AI ethics, and of these Guiding Principles.

Published by Telia Company AB in Telia Company Guiding Principles on trusted AI ethics, Jan 22, 2019