(1) Human centric
Utilization of AI should not infringe upon fundamental human rights that are guaranteed by the Constitution and international norms.
AI should be developed and utilized and implemented in society to expand the abilities of people and to pursue the diverse concepts of happiness of diverse people. In the AI utilized society, it is desirable that we implement appropriate mechanisms of literacy education and promotion of proper uses, so as not to over depend on AI or not to ill manipulate human decisions by exploiting AI.
AI can expand human abilities and creativity not only by replacing part of human task but also by assisting human as an advanced instrument.
When using AI, people must judge and decide for themselves how to use AI. Appropriate stakeholders involved in the development, provision, and utilization of AI should be responsible for the result of AI utilization, depending on the nature of the issue.
In order to avoid creating digital divide and allow all people to reap the benefit of AI regardless of their digital expertise, each stakeholder should take into consideration to user friendliness of the system in the process of AI deployment.
In a society premised on AI, we have to eliminate disparities, divisions, or socially weak people. Therefore, policy makers and managers of the enterprises involved in AI must have an accurate understanding of AI, the knowledge for proper use of AI in society and AI ethics, taking into account the complexity of AI and the possibility that AI can be misused intentionally. The AI user should understand the outline of AI and be educated to utilize it properly because AI is much more complicated than the already developed conventional tools. On the other hand, from the viewpoint of AI’s contributions to society, it is important for the developers of AI to learn about the social sciences, business models, and ethics, including normative awareness of norms and wide range of liberal arts not to mention the basis possibly generated by AI.
From the above point of view, it is necessary to establish an educational environment that provides AI literacy according to the following principles, equally to every person.
In order to get rid of disparity between people having a good knowledge about AI technology and those being weak in it, opportunities for education such as AI literacy are widely provided in early childhood education and primary and secondary education. The opportunities of learning about AI should be provided for the elderly people as well as workforce generation.
Our society needs an education scheme by which anyone should be able to learn AI, mathematics, and data science beyond the boundaries of literature and science. Literacy education provides the following contents: 1) Data used by AI are usually contaminated by bias, 2) AI is easy to generate unwanted bias in its use, and 3) The issues of impartiality, fairness, and privacy protection which are inherent to actual use of AI.
In a society in which AI is widely used, the educational environment is expected to change from the current unilateral and uniform teaching style to one that matches the interests and skill level of each individual person. Therefore, the society probably shares the view that the education system will change constantly to the above mentioned education style, regardless of the success experience in the educational system of the past. In education, it is especially important to avoid dropouts. For this, it is desirable to introduce an interactive educational environment which fully utilizes AI technologies and allows students to work together to feel a kind accomplishment.
In order to develop such an educational environment, it is desirable that companies and citizens work on their own initiative, not to burden administrations and schools (teachers).
VI. Societal and environmental well being
For AI to be trustworthy, its impact on the environment and other sentient beings should be taken into account. Ideally, all humans, including future generations, should benefit from biodiversity and a habitable environment. Sustainability and ecological responsibility of AI systems should hence be encouraged. The same applies to AI solutions addressing areas of global concern, such as for instance the UN Sustainable Development Goals.
Furthermore, the impact of AI systems should be considered not only from an individual perspective, but also from the perspective of society as a whole. The use of AI systems should be given careful consideration particularly in situations relating to the democratic process, including opinion formation, political decision making or electoral contexts. Moreover, AI’s social impact should be considered. While AI systems can be used to enhance social skills, they can equally contribute to their deterioration.
2. The Principle of Non maleficence: “Do no Harm”
Published by: The European Commission’s High-Level Expert Group on Artificial Intelligence in Draft Ethics Guidelines for Trustworthy AI
AI systems should not harm human beings. By design, AI systems should protect the dignity, integrity, liberty, privacy, safety, and security of human beings in society and at work. AI systems should not threaten the democratic process, freedom of expression, freedoms of identify, or the possibility to refuse AI services. At the very least, AI systems should not be designed in a way that enhances existing harms or creates new harms for individuals. Harms can be physical, psychological, financial or social. AI specific harms may stem from the treatment of data on individuals (i.e. how it is collected, stored, used, etc.). To avoid harm, data collected and used for training of AI algorithms must be done in a way that avoids discrimination, manipulation, or negative profiling. Of equal importance, AI systems should be developed and implemented in a way that protects societies from ideological polarization and algorithmic determinism.
Vulnerable demographics (e.g. children, minorities, disabled persons, elderly persons, or immigrants) should receive greater attention to the prevention of harm, given their unique status in society. Inclusion and diversity are key ingredients for the prevention of harm to ensure suitability of these systems across cultures, genders, ages, life choices, etc. Therefore not only should AI be designed with the impact on various vulnerable demographics in mind but the above mentioned demographics should have a place in the design process (rather through testing, validating, or other).
Avoiding harm may also be viewed in terms of harm to the environment and animals, thus the development of environmentally friendly AI may be considered part of the principle of avoiding harm. The Earth’s resources can be valued in and of themselves or as a resource for humans to consume. In either case it is necessary to ensure that the research, development, and use of AI are done with an eye towards environmental awareness.
3. Human centric AI
AI should be at the service of society and generate tangible benefits for people. AI systems should always stay under human control and be driven by value based considerations. Telefónica is conscious of the fact that the implementation of AI in our products and services should in no way lead to a negative impact on human rights or the achievement of the UN’s Sustainable Development Goals. We are concerned about the potential use of AI for the creation or spreading of fake news, technology addiction, and the potential reinforcement of societal bias in algorithms in general. We commit to working towards avoiding these tendencies to the extent it is within our realm of control.