Be Responsible.

Develop products responsibly and do not take advantage of your products’ users by manipulating them through AI’s vastly more predictive capabilities derived from user data.
Principle: Unity’s Guiding Principles for Ethical AI, Nov 28, 2018

Published by Unity Technologies

Related Principles

· 7. Be made available for uses that accord with these principles.

Many technologies have multiple uses. We will work to limit potentially harmful or abusive applications. As we develop and deploy AI technologies, we will evaluate likely uses in light of the following factors: Primary purpose and use: the primary purpose and likely use of a technology and application, including how closely the solution is related to or adaptable to a harmful use Nature and uniqueness: whether we are making available technology that is unique or more generally available Scale: whether the use of this technology will have significant impact Nature of Google’s involvement: whether we are providing general purpose tools, integrating tools for customers, or developing custom solutions

Published by Google in Artificial Intelligence at Google: Our Principles, Jun 7, 2018

· 6. Respect for (& Enhancement of) Human Autonomy

AI systems should be designed not only to uphold rights, values and principles, but also to protect citizens in all their diversity from governmental and private abuses made possible by AI technology, ensuring a fair distribution of the benefits created by AI technologies, protect and enhance a plurality of human values, and enhance self determination and autonomy of individual users and communities. AI products and services, possibly through "extreme" personalisation approaches, may steer individual choice by potentially manipulative "nudging". At the same time, people are increasingly willing and expected to delegate decisions and actions to machines (e.g. recommender systems, search engines, navigation systems, virtual coaches and personal assistants). Systems that are tasked to help the user, must provide explicit support to the user to promote her his own preferences, and set the limits for system intervention, ensuring that the overall wellbeing of the user as explicitly defined by the user her himself is central to system functionality.

Published by The European Commission’s High-Level Expert Group on Artificial Intelligence in Draft Ethics Guidelines for Trustworthy AI, Dec 18, 2018

2. Transparency

For cognitive systems to fulfill their world changing potential, it is vital that people have confidence in their recommendations, judgments and uses. Therefore, the IBM company will make clear: When and for what purposes AI is being applied in the cognitive solutions we develop and deploy. The major sources of data and expertise that inform the insights of cognitive solutions, as well as the methods used to train those systems and solutions. The principle that clients own their own business models and intellectual property and that they can use AI and cognitive systems to enhance the advantages they have built, often through years of experience. We will work with our clients to protect their data and insights, and will encourage our clients, partners and industry colleagues to adopt similar practices.

Published by IBM in Principles for the Cognitive Era, Jan 17, 2017

· 2.4 Cybersecurity and Privacy

Just like technologies that have come before it, AI depends on strong cybersecurity and privacy provisions. We encourage governments to use strong, globally accepted and deployed cryptography and other security standards that enable trust and interoperability. We also promote voluntary information sharing on cyberattacks or hacks to better enable consumer protection. The tech sector incorporates strong security features into our products and services to advance trust, including using published algorithms as our default cryptography approach as they have the greatest trust among global stakeholders, and limiting access to encryption keys. Data and cybersecurity are integral to the success of AI. We believe for AI to flourish, users must trust that their personal and sensitive data is protected and handled appropriately. AI systems should use tools, including anonymized data, de identification, or aggregation to protect personally identifiable information whenever possible.

Published by Information Technology Industry Council (ITI) in AI Policy Principles, Oct 24, 2017

3. Provision of Trusted Products and Services

Sony understands the need for safety when dealing with products and services utilizing AI and will continue to respond to security risks such as unauthorized access. AI systems may utilize statistical or probabilistic methods to achieve results. In the interest of Sony’s customers and to maintain their trust, Sony will design whole systems with an awareness of the responsibility associated with the characteristics of such methods.

Published by Sony Group in Sony Group AI Ethics Guidelines, Sep 25, 2018