(1) Human centric
Utilization of AI should not infringe upon fundamental human rights that are guaranteed by the Constitution and international norms.
AI should be developed and utilized and implemented in society to expand the abilities of people and to pursue the diverse concepts of happiness of diverse people. In the AI utilized society, it is desirable that we implement appropriate mechanisms of literacy education and promotion of proper uses, so as not to over depend on AI or not to ill manipulate human decisions by exploiting AI.
AI can expand human abilities and creativity not only by replacing part of human task but also by assisting human as an advanced instrument.
When using AI, people must judge and decide for themselves how to use AI. Appropriate stakeholders involved in the development, provision, and utilization of AI should be responsible for the result of AI utilization, depending on the nature of the issue.
In order to avoid creating digital divide and allow all people to reap the benefit of AI regardless of their digital expertise, each stakeholder should take into consideration to user friendliness of the system in the process of AI deployment.
1. The Principle of Beneficence: “Do Good”
Published by: The European Commission’s High-Level Expert Group on Artificial Intelligence in Draft Ethics Guidelines for Trustworthy AI
AI systems should be designed and developed to improve individual and collective wellbeing. AI systems can do so by generating prosperity, value creation and wealth maximization and sustainability. At the same time, beneficent AI systems can contribute to wellbeing by seeking achievement of a fair, inclusive and peaceful society, by helping to increase citizen’s mental autonomy, with equal distribution of economic, social and political opportunity. AI systems can be a force for collective good when deployed towards objectives like: the protection of democratic process and rule of law; the provision of common goods and services at low cost and high quality; data literacy and representativeness; damage mitigation and trust optimization towards users; achievement of the UN Sustainable Development Goals or sustainability understood more broadly, according to the pillars of economic development, social equity, and environmental protection. In other words, AI can be a tool to bring more good into the world and or to help with the world’s greatest challenges.
1. Supporting Creative Life Styles and Building a Better Society
Through advancing its AI related R&D and promoting the utilization of AI in a manner harmonized with society, Sony aims to support the exploration of the potential for each individual to empower their lives, and to contribute to enrichment of our culture and push our civilization forward by providing novel and creative types of KANDO. Sony will engage in sustainable social development and endeavor to utilize the power of AI for contributing to global problem solving and for the development of a peaceful and sustainable society.
7. The Evolution of AI and Ongoing Education
People’s lives have continuously changed with the advance in technology across history. Sony will be cognizant of the effects and impact of products and services that utilize AI on society and will proactively work to contribute to developing AI to create a better society and foster human talent capable of shaping our collective bright future through R&D and or utilization of AI.
3. Human centric AI
AI should be at the service of society and generate tangible benefits for people. AI systems should always stay under human control and be driven by value based considerations. Telefónica is conscious of the fact that the implementation of AI in our products and services should in no way lead to a negative impact on human rights or the achievement of the UN’s Sustainable Development Goals. We are concerned about the potential use of AI for the creation or spreading of fake news, technology addiction, and the potential reinforcement of societal bias in algorithms in general. We commit to working towards avoiding these tendencies to the extent it is within our realm of control.