2. Transparency

Publisher: IBM

For cognitive systems to fulfill their world changing potential, it is vital that people have confidence in their recommendations, judgments and uses. Therefore, the IBM company will make clear: When and for what purposes AI is being applied in the cognitive solutions we develop and deploy. The major sources of data and expertise that inform the insights of cognitive solutions, as well as the methods used to train those systems and solutions. The principle that clients own their own business models and intellectual property and that they can use AI and cognitive systems to enhance the advantages they have built, often through years of experience. We will work with our clients to protect their data and insights, and will encourage our clients, partners and industry colleagues to adopt similar practices.