Article 7: Protect privacy.
Adhere to the principles of legality, legitimacy, and necessity when collecting and using personal information. Strengthen privacy protection for special data subjects such as minors. Strengthen technical methods, ensure data security, and be on guard against risks such as data leaks.
Privacy and security
Big data collection and AI must comply with laws that regulate privacy and data collection, use and storage. AI data and algorithms must be protected against theft, and employers or AI providers need to inform employees, customers and partners of any breach of information, in particular PII, as soon as possible.
• Rethink Privacy
Privacy approaches like The Fair Information Practice Principles and Privacy by Design have withstood the test of time and the evolution of new technology. But with innovation, we have had to “rethink” how we apply these models to new technology.
• Adopt Robust Privacy Laws: Based on the OECD Fair Information Practice Principles.
• Implement Privacy by Design: Follow Intel’s Rethinking Privacy approach to implement Privacy by Design into AI product and project development.
• Keep data secure: Policies should help enable cutting edge AI technology with robust cyber and physical security to mitigate risks of attacks and promote trust from society.
• It takes data for AI to protect data: Governments should adopt policies to reduce
barriers to the sharing of data for cybersecurity purposes.
Privacy & Security
AI systems should be secure and respect privacy.
4. Privacy Protection
Sony, in compliance with laws and regulations as well as applicable internal rules and policies, seeks to enhance the security and protection of customers' personal data acquired via products and services utilizing AI, and build an environment where said personal data is processed in ways that respect the intention and trust of customers.