Avoid creating or reinforcing unfair bias.

Avoid creating or reinforcing unfair bias.

AI algorithms and datasets can reflect, reinforce, or reduce unfair biases.

AI algorithms and datasets can reflect, reinforce, or reduce unfair biases.

We recognize that distinguishing fair from unfair biases is not always simple, and differs across cultures and societies.

We recognize that distinguishing fair from unfair biases is not always simple, and differs across cultures and societies.

We recognize that distinguishing fair from unfair biases is not always simple, and differs across cultures and societies.

We will seek to avoid unjust impacts on people, particularly those related to sensitive characteristics such as race, ethnicity, gender, nationality, income, sexual orientation, ability, and political or religious belief.