4. Privacy Protection

Sony, in compliance with laws and regulations as well as applicable internal rules and policies, seeks to enhance the security and protection of customers' personal data acquired via products and services utilizing AI, and build an environment where said personal data is processed in ways that respect the intention and trust of customers.
Principle: Sony Group AI Ethics Guidelines, Sep 25, 2018

Published by Sony Group

Related Principles

Privacy protection and security

Throughout their lifecycle, AI systems should respect and uphold privacy rights and data protection, and ensure the security of data. This principle aims to ensure respect for privacy and data protection when using AI systems. This includes ensuring proper data governance, and management, for all data used and generated by the AI system throughout its lifecycle. For example, maintaining privacy through appropriate data anonymisation where used by AI systems. Further, the connection between data, and inferences drawn from that data by AI systems, should be sound and assessed in an ongoing manner. This principle also aims to ensure appropriate data and AI system security measures are in place. This includes the identification of potential security vulnerabilities, and assurance of resilience to adversarial attacks. Security measures should account for unintended applications of AI systems, and potential abuse risks, with appropriate mitigation measures.

Published by Department of Industry, Innovation and Science, Australian Government in AI Ethics Principles, Nov 7, 2019

· 2.4 Cybersecurity and Privacy

Just like technologies that have come before it, AI depends on strong cybersecurity and privacy provisions. We encourage governments to use strong, globally accepted and deployed cryptography and other security standards that enable trust and interoperability. We also promote voluntary information sharing on cyberattacks or hacks to better enable consumer protection. The tech sector incorporates strong security features into our products and services to advance trust, including using published algorithms as our default cryptography approach as they have the greatest trust among global stakeholders, and limiting access to encryption keys. Data and cybersecurity are integral to the success of AI. We believe for AI to flourish, users must trust that their personal and sensitive data is protected and handled appropriately. AI systems should use tools, including anonymized data, de identification, or aggregation to protect personally identifiable information whenever possible.

Published by Information Technology Industry Council (ITI) in AI Policy Principles, Oct 24, 2017

6. We place data protection and privacy at our core

Data protection and privacy are a corporate requirement and at the core of every product and service. We communicate clearly how, why, where, and when customer and anonymized user data is used in our AI software. This commitment to data protection and privacy is reflected in our commitment to all applicable regulatory requirements as well as through the research we conduct in partnership with leading academic institutions to develop the next generation of privacy enhancing methodologies and technologies.

Published by SAP in SAP's Guiding Principles for Artificial Intelligence, Sep 18, 2018

3. Provision of Trusted Products and Services

Sony understands the need for safety when dealing with products and services utilizing AI and will continue to respond to security risks such as unauthorized access. AI systems may utilize statistical or probabilistic methods to achieve results. In the interest of Sony’s customers and to maintain their trust, Sony will design whole systems with an awareness of the responsibility associated with the characteristics of such methods.

Published by Sony Group in Sony Group AI Ethics Guidelines, Sep 25, 2018

4. Privacy and security by design

AI systems are fuelled by data, and Telefónica is committed to respecting people’s right to privacy and their personal data. The data used in AI systems can be personal or anonymous aggregated. When processing personal data, according to Telefónica’s privacy policy, we will at all times comply with the principles of lawfulness, fairness and transparency, data minimisation, accuracy, storage limitation, integrity and confidentiality. When using anonymized and or aggregated data, we will use the principles set out in this document. In order to ensure compliance with our Privacy Policy we use a Privacy by Design methodology. When building AI systems, as with other systems, we follow Telefónica’s Security by Design approach. We apply, according to Telefónica’s privacy policy, in all of the processing cycle phases, the technical and organizational measures required to guarantee a level of security adequate to the risk to which the personal information may be exposed and, in any case, in accordance with the security measures established in the law in force in each of the countries and or regions in which we operate.

Published by Telefónica in AI Principles of Telefónica, Oct 30, 2018