3. Make AI Serve People and Planet

This includes codes of ethics for the development, application and use of AI so that throughout their entire operational process, AI systems remain compatible and increase the principles of human dignity, integrity, freedom, privacy and cultural and gender diversity, as well as with fundamental human rights. In addition, AI systems must protect and even improve our planet’s ecosystems and biodiversity.
Principle: Top 10 Principles For Ethical Artificial Intelligence, Dec 11, 2017

Published by UNI Global Union

Related Principles

Human centred values

Throughout their lifecycle, AI systems should respect human rights, diversity, and the autonomy of individuals. This principle aims to ensure that AI systems are aligned with human values. Machines should serve humans, and not the other way around. AI systems should enable an equitable and democratic society by respecting, protecting and promoting human rights, enabling diversity, respecting human freedom and the autonomy of individuals, and protecting the environment. Human rights risks need to be carefully considered, as AI systems can equally enable and hamper such fundamental rights. It’s permissible to interfere with certain human rights where it’s reasonable, necessary and proportionate. All people interacting with AI systems should be able to keep full and effective control over themselves. AI systems should not undermine the democratic process, and should not undertake actions that threaten individual autonomy, like deception, unfair manipulation, unjustified surveillance, and failing to maintain alignment between a disclosed purpose and true action. AI systems should be designed to augment, complement and empower human cognitive, social and cultural skills. Organisations designing, developing, deploying or operating AI systems should ideally hire staff from diverse backgrounds, cultures and disciplines to ensure a wide range of perspectives, and to minimise the risk of missing important considerations only noticeable by some stakeholders.

Published by Department of Industry, Innovation and Science, Australian Government in AI Ethics Principles, Nov 7, 2019

· 6. Respect for (& Enhancement of) Human Autonomy

AI systems should be designed not only to uphold rights, values and principles, but also to protect citizens in all their diversity from governmental and private abuses made possible by AI technology, ensuring a fair distribution of the benefits created by AI technologies, protect and enhance a plurality of human values, and enhance self determination and autonomy of individual users and communities. AI products and services, possibly through "extreme" personalisation approaches, may steer individual choice by potentially manipulative "nudging". At the same time, people are increasingly willing and expected to delegate decisions and actions to machines (e.g. recommender systems, search engines, navigation systems, virtual coaches and personal assistants). Systems that are tasked to help the user, must provide explicit support to the user to promote her his own preferences, and set the limits for system intervention, ensuring that the overall wellbeing of the user as explicitly defined by the user her himself is central to system functionality.

Published by The European Commission’s High-Level Expert Group on Artificial Intelligence in Draft Ethics Guidelines for Trustworthy AI, Dec 18, 2018

Chapter 1. General Principles

  1. This set of norms aims to integrate ethics into the entire life cycle of AI, to promote fairness, justice, harmony, safety and security, and to avoid issues such as prejudice, discrimination, privacy and information leakage.   2. This set of norms applies to natural persons, legal persons, and other related organizations engaged in related activities such as management, research and development, supply, and use of AI. (1) The management activities mainly refer to strategic planning, formulation and implementation of policies, laws, regulations, and technical standards, resource allocation, supervision and inspection, etc. (2) The research and development activities mainly refer to scientific research, technology development, product development, etc. related to AI. (3) The supply activities mainly refer to the production, operation, and sales of AI products and services. (4) The use activities mainly refer to the procurement, consumption, and manipulation of AI products and services.   3. Various activities of AI shall abide by the following fundamental ethical norms. (1) Enhancing the well being of humankind. Adhere to the people oriented vision, abide by the common values of humankind, respect human rights and the fundamental interests of humankind, and abide by national and regional ethical norms. Adhere to the priority of public interests, promote human machine harmony, improve people’s livelihood, enhance the sense of happiness, promote the sustainable development of economy, society and ecology, and jointly build a human community with a shared future. (2) Promoting fairness and justice. Adhere to shared benefits and inclusivity, effectively protect the legitimate rights and interests of all relevant stakeholders, promote fair sharing of the benefits of AI in the whole society, and promote social fairness and justice, and equal opportunities. When providing AI products and services, we should fully respect and help vulnerable groups and underrepresented groups, and provide corresponding alternatives as needed. (3) Protecting privacy and security. Fully respect the rights of personal information, to know, and to consent, etc., handle personal information, protect personal privacy and data security in accordance with the principles of lawfulness, justifiability, necessity, and integrity, do no harm to the legitimate rights of personal data, must not illegally collect and use personal information by stealing, tampering, or leaking, etc., and must not infringe on the rights of personal privacy. (4) Ensuring controllability and trustworthiness. Ensure that humans have the full power for decision making, the rights to choose whether to accept the services provided by AI, the rights to withdraw from the interaction with AI at any time, and the rights to suspend the operation of AI systems at any time, and ensure that AI is always under meaningful human control. (5) Strengthening accountability. Adhere that human beings are the ultimate liable subjects. Clarify the responsibilities of all relevant stakeholders, comprehensively enhance the awareness of responsibility, introspect and self discipline in the entire life cycle of AI. Establish an accountability mechanism in AI related activities, and do not evade liability reviews and do not escape from responsibilities. (6) Improving ethical literacy. Actively learn and popularize knowledge related to AI ethics, objectively understand ethical issues, and do not underestimate or exaggerate ethical risks. Actively carry out or participate in the discussions on the ethical issues of AI, deeply promote the practice of AI ethics and governance, and improve the ability to respond to related issues.   4. The ethical norms that should be followed in specific activities related to AI include the norms of management, the norms of research and development, the norms of supply, and the norms of use.

Published by National Governance Committee for the New Generation Artificial Intelligence, China in Ethical Norms for the New Generation Artificial Intelligence, Sep 25, 2021

· Right to Privacy, and Data Protection

Privacy, a right essential to the protection of human dignity, human autonomy and human agency, must be respected, protected and promoted throughout the life cycle of AI systems. It is important that data for AI systems be collected, used, shared, archived and deleted in ways that are consistent with international law and in line with the values and principles set forth in this Recommendation, while respecting relevant national, regional and international legal frameworks. Adequate data protection frameworks and governance mechanisms should be established in a multi stakeholder approach at the national or international level, protected by judicial systems, and ensured throughout the life cycle of AI systems. Data protection frameworks and any related mechanisms should take reference from international data protection principles and standards concerning the collection, use and disclosure of personal data and exercise of their rights by data subjects while ensuring a legitimate aim and a valid legal basis for the processing of personal data, including informed consent. Algorithmic systems require adequate privacy impact assessments, which also include societal and ethical considerations of their use and an innovative use of the privacy by design approach. AI actors need to ensure that they are accountable for the design and implementation of AI systems in such a way as to ensure that personal information is protected throughout the life cycle of the AI system.

Published by The United Nations Educational, Scientific and Cultural Organization (UNESCO) in Draft Text of The Recommendation on the Ethics of Artificial Intelligence, Nov 24, 2021

· Responsibility and accountability

AI actors and Member States should respect, protect and promote human rights and fundamental freedoms, and should also promote the protection of the environment and ecosystems, assuming their respective ethical and legal responsibility, in accordance with national and international law, in particular Member States’ human rights obligations, and ethical guidance throughout the life cycle of AI systems, including with respect to AI actors within their effective territory and control. The ethical responsibility and liability for the decisions and actions based in any way on an AI system should always ultimately be attributable to AI actors corresponding to their role in the life cycle of the AI system. Appropriate oversight, impact assessment, audit and due diligence mechanisms, including whistle blowers’ protection, should be developed to ensure accountability for AI systems and their impact throughout their life cycle. Both technical and institutional designs should ensure auditability and traceability of (the working of) AI systems in particular to address any conflicts with human rights norms and standards and threats to environmental and ecosystem well being.

Published by The United Nations Educational, Scientific and Cultural Organization (UNESCO) in Draft Text of The Recommendation on the Ethics of Artificial Intelligence, Nov 24, 2021