Safe and Ethical AI (SEA) Platform Network · Linking Artificial Intelligence Principles (LAIP)

1. Supporting Creative Life Styles and Building a Better Society

Through advancing its AI related R&D and promoting the utilization of AI in a manner harmonized with society, Sony aims to support the exploration of the potential for each individual to empower their lives, and to contribute to enrichment of our culture and push our civilization forward by providing novel and creative types of KANDO. Sony will engage in sustainable social development and endeavor to utilize the power of AI for contributing to global problem solving and for the development of a peaceful and sustainable society.

Principle: Sony Group AI Ethics Guidelines, Sep 25, 2018

Published by Sony Group

Related Principles

(preamble)

Artificial intelligence (AI) is a new area of human development. Currently, the fast development of AI around the globe has exerted profound influence on socioeconomic development and the progress of human civilization, and brought huge opportunities to the world. However, AI technologies also bring about unpredictable risks and complicated challenges. The governance of AI, a common task faced by all countries in the world, bears on the future of humanity. As global peace and development faces various challenges, all countries should commit to a vision of common, comprehensive, cooperative, and sustainable security, and put equal emphasis on development and security. Countries should build consensus through dialogue and cooperation, and develop open, fair, and efficient governing mechanisms, in a bid to promote AI technologies to benefit humanity and contribute to building a community with a shared future for mankind. We call on all countries to enhance information exchange and technological cooperation on the governance of AI. We should work together to prevent risks, and develop AI governance frameworks, norms and standards based on broad consensus, so as to make AI technologies more secure, reliable, controllable, and equitable. We welcome governments, international organizations, companies, research institutes, civil organizations, and individuals to jointly promote the governance of AI under the principles of extensive consultation, joint contribution, and shared benefits. To make this happen, we would like to suggest the following:

Published by Cyberspace Administration of China in Global AI Governance Initiative, October 18, 2023

· 1. The Principle of Beneficence: “Do Good”

AI systems should be designed and developed to improve individual and collective wellbeing. AI systems can do so by generating prosperity, value creation and wealth maximization and sustainability. At the same time, beneficent AI systems can contribute to wellbeing by seeking achievement of a fair, inclusive and peaceful society, by helping to increase citizen’s mental autonomy, with equal distribution of economic, social and political opportunity. AI systems can be a force for collective good when deployed towards objectives like: the protection of democratic process and rule of law; the provision of common goods and services at low cost and high quality; data literacy and representativeness; damage mitigation and trust optimization towards users; achievement of the UN Sustainable Development Goals or sustainability understood more broadly, according to the pillars of economic development, social equity, and environmental protection. In other words, AI can be a tool to bring more good into the world and or to help with the world’s greatest challenges.

Published by The European Commission’s High-Level Expert Group on Artificial Intelligence in Draft Ethics Guidelines for Trustworthy AI, Dec 18, 2018

• Foster Innovation and Open Development

To better understand the impact of AI and explore the broad diversity of AI implementations, public policy should encourage investment in AI R&D. Governments should support the controlled testing of AI systems to help industry, academia, and other stakeholders improve the technology. [Recommendations] • Fuel AI innovation: Public policy should promote investment, make available funds for R&D, and address barriers to AI development and adoption. • Address global societal challenges: AI powered flagship initiatives should be funded to find solutions to the world’s greatest challenges such as curing cancer, ensuring food security, controlling climate change, and achieving inclusive economic growth. • Allow for experimentation: Governments should create the conditions necessary for the controlled testing and experimentation of AI in the real world, such as designating self driving test sites in cities. • Prepare a workforce for AI: Governments should create incentives for students to pursue courses of study that will allow them to create the next generation of AI. • Lead by example: Governments should lead the way on demonstrating the applications of AI in its interactions with citizens and invest sufficiently in infrastructure to support and deliver AI based services. • Partnering for AI: Governments should partner with industry, academia, and other stakeholders for the promotion of AI and debate ways to maximize its benefits for the economy.

Published by Intel in AI public policy principles, Oct 18, 2017

(Preamble)

The global development of Artificial Intelligence (AI) has reached a new stage, with features such as cross disciplinary integration, human machine coordination, open and collective intelligence, and etc., which are profoundly changing our daily lives and the future of humanity. In order to promote the healthy development of the new generation of AI, better balance between development and governance, ensure the safety, reliability and controllability of AI, support the economic, social, and environmental pillars of the UN sustainable development goals, and to jointly build a human community with a shared future, all stakeholders concerned with AI development should observe the following principles:

Published by National Governance Committee for the New Generation Artificial Intelligence, China in Governance Principles for the New Generation Artificial Intelligence--Developing Responsible Artificial Intelligence, Jun 17, 2019

7. The Evolution of AI and Ongoing Education

People’s lives have continuously changed with the advance in technology across history. Sony will be cognizant of the effects and impact of products and services that utilize AI on society and will proactively work to contribute to developing AI to create a better society and foster human talent capable of shaping our collective bright future through R&D and or utilization of AI.

Published by Sony Group in Sony Group AI Ethics Guidelines, Sep 25, 2018