Through advancing its AI related R&D and promoting the utilization of AI in a manner harmonized with society, Sony aims to support the exploration of the potential for each individual to empower their lives, and to contribute to enrichment of our culture and push our civilization forward by providing novel and creative types of KANDO.

In its utilization of AI, Sony will respect diversity, in areas such as ethnicity, culture, region, religion and beliefs, and human rights of its customers and other stakeholders without any discrimination while striving to contribute to the resolution of social problems through its activities in its own and related industries.