Safe and Ethical AI (SEA) Platform Network · Linking Artificial Intelligence Principles (LAIP)

Responsibility:

We will approach designing and maintaining our AI technology with thoughtful evaluation and careful consideration of the impact and consequences of its deployment. We will ensure that we design for inclusiveness and assess the impact of potentially unfair, discriminatory, or inaccurate results, which might perpetuate harmful biases and stereotypes. We understand that special care must be taken to address bias if a product or service will have a significant impact on an individual's life, such as with employment, housing, credit, and health.

Principle: AI Ethics Principles, Feb 17, 2021

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2. Fairness and Equity

Deployers should have safeguards in place to ensure that algorithmic decisions do not further exacerbate or amplify existing discriminatory or unjust impacts across different demographics and the design, development, and deployment of AI systems should not result in unfair biasness or discrimination. An example of such safeguards would include human interventions and checks on the algorithms and its outputs. Deployers of AI systems should conduct regular testing of such systems to confirm if there is bias and where bias is confirmed, make the necessary adjustments to rectify imbalances to ensure equity. With the rapid developments in the AI space, AI systems are increasingly used to aid decision making. For example, AI systems are currently used to screen resumes in job application processes, predict the credit worthiness of consumers and provide agronomic advice to farmers. If not properly managed, an AI system’s outputs used to make decisions with significant impact on individuals could perpetuate existing discriminatory or unjust impacts to specific demographics. To mitigate discrimination, it is important that the design, development, and deployment of AI systems align with fairness and equity principles. In addition, the datasets used to train the AI systems should be diverse and representative. Appropriate measures should be taken to mitigate potential biases during data collection and pre processing, training, and inference. For example, thetraining and test dataset for an AI system used in the education sector should be adequately representative of the student population by including students of different genders and ethnicities.

Published by ASEAN in ASEAN Guide on AI Governance and Ethics, 2024

4. Human centricity

AI systems should respect human centred values and pursue benefits for human society, including human beings’ well being, nutrition, happiness, etc. It is key to ensure that people benefit from AI design, development, and deployment while being protected from potential harms. AI systems should be used to promote human well being and ensure benefit for all. Especially in instances where AI systems are used to make decisions about humans or aid them, it is imperative that these systems are designed with human benefit in mind and do not take advantage of vulnerable individuals. Human centricity should be incorporated throughout the AI system lifecycle, starting from the design to development and deployment. Actions must be taken to understand the way users interact with the AI system, how it is perceived, and if there are any negative outcomes arising from its outputs. One example of how deployers can do this is to test the AI system with a small group of internal users from varied backgrounds and demographics and incorporate their feedback in the AI system. AI systems should not be used for malicious purposes or to sway or deceive users into making decisions that are not beneficial to them or society. In this regard, developers and deployers (if developing or designing inhouse) should also ensure that dark patterns are avoided. Dark patterns refer to the use of certain design techniques to manipulate users and trick them into making decisions that they would otherwise not have made. An example of a dark pattern is employing the use of default options that do not consider the end user’s interests, such as for data sharing and tracking of the user’s other online activities. As an extension of human centricity as a principle, it is also important to ensure that the adoption of AI systems and their deployment at scale do not unduly disrupt labour and job prospects without proper assessment. Deployers are encouraged to take up impact assessments to ensure a systematic and stakeholder based review and consider how jobs can be redesigned to incorporate use of AI. Personal Data Protection Commission of Singapore’s (PDPC) Guide on Job Redesign in the Age of AI6 provides useful guidance to assist organisations in considering the impact of AI on its employees, and how work tasks can be redesigned to help employees embrace AI and move towards higher value tasks.

Published by ASEAN in ASEAN Guide on AI Governance and Ethics, 2024

· Fairness and inclusion

AI systems should make the same recommendations for everyone with similar characteristics or qualifications. Employers should be required to test AI in the workplace on a regular basis to ensure that the system is built for purpose and is not harmfully influenced by bias of any kind — gender, race, sexual orientation, age, religion, income, family status and so on. AI should adopt inclusive design efforts to anticipate any potential deployment issues that could unintentionally exclude people. Workplace AI should be tested to ensure that it does not discriminate against vulnerable individuals or communities. Governments should review the impact of workplace, governmental and social AI on the opportunities and rights of poor people, Indigenous peoples and vulnerable members of society. In particular, the impact of overlapping AI systems toward profiling and marginalization should be identified and countered.

Published by Centre for International Governance Innovation (CIGI), Canada in Toward a G20 Framework for Artificial Intelligence in the Workplace, Jul 19, 2018

1. Fair AI

We seek to ensure that the applications of AI technology lead to fair results. This means that they should not lead to discriminatory impacts on people in relation to race, ethnic origin, religion, gender, sexual orientation, disability or any other personal condition. We will apply technology to minimize the likelihood that the training data sets we use create or reinforce unfair bias or discrimination. When optimizing a machine learning algorithm for accuracy in terms of false positives and negatives, we will consider the impact of the algorithm in the specific domain.

Published by Telefónica in AI Principles of Telefónica, Oct 30, 2018

· Transparency and explainability

37. The transparency and explainability of AI systems are often essential preconditions to ensure the respect, protection and promotion of human rights, fundamental freedoms and ethical principles. Transparency is necessary for relevant national and international liability regimes to work effectively. A lack of transparency could also undermine the possibility of effectively challenging decisions based on outcomes produced by AI systems and may thereby infringe the right to a fair trial and effective remedy, and limits the areas in which these systems can be legally used. 38. While efforts need to be made to increase transparency and explainability of AI systems, including those with extra territorial impact, throughout their life cycle to support democratic governance, the level of transparency and explainability should always be appropriate to the context and impact, as there may be a need to balance between transparency and explainability and other principles such as privacy, safety and security. People should be fully informed when a decision is informed by or is made on the basis of AI algorithms, including when it affects their safety or human rights, and in those circumstances should have the opportunity to request explanatory information from the relevant AI actor or public sector institutions. In addition, individuals should be able to access the reasons for a decision affecting their rights and freedoms, and have the option of making submissions to a designated staff member of the private sector company or public sector institution able to review and correct the decision. AI actors should inform users when a product or service is provided directly or with the assistance of AI systems in a proper and timely manner. 39. From a socio technical lens, greater transparency contributes to more peaceful, just, democratic and inclusive societies. It allows for public scrutiny that can decrease corruption and discrimination, and can also help detect and prevent negative impacts on human rights. Transparency aims at providing appropriate information to the respective addressees to enable their understanding and foster trust. Specific to the AI system, transparency can enable people to understand how each stage of an AI system is put in place, appropriate to the context and sensitivity of the AI system. It may also include insight into factors that affect a specific prediction or decision, and whether or not appropriate assurances (such as safety or fairness measures) are in place. In cases of serious threats of adverse human rights impacts, transparency may also require the sharing of code or datasets. 40. Explainability refers to making intelligible and providing insight into the outcome of AI systems. The explainability of AI systems also refers to the understandability of the input, output and the functioning of each algorithmic building block and how it contributes to the outcome of the systems. Thus, explainability is closely related to transparency, as outcomes and ub processes leading to outcomes should aim to be understandable and traceable, appropriate to the context. AI actors should commit to ensuring that the algorithms developed are explainable. In the case of AI applications that impact the end user in a way that is not temporary, easily reversible or otherwise low risk, it should be ensured that the meaningful explanation is provided with any decision that resulted in the action taken in order for the outcome to be considered transparent. 41. Transparency and explainability relate closely to adequate responsibility and accountability measures, as well as to the trustworthiness of AI systems.

Published by The United Nations Educational, Scientific and Cultural Organization (UNESCO) in The Recommendation on the Ethics of Artificial Intelligence, Nov 24, 2021