Safe and Ethical AI (SEA) Platform Network · Linking Artificial Intelligence Principles (LAIP)

fair and accountable, eg, do not give rise to discrimination based on consumers’ lack of awareness regarding the use of black box AI technology or datasets that are inappropriate;

Principle: Ethical guidelines on use of artificial intelligence (AI) in Indonesia, Febrary 12, 2024

Published by Ministry of Communication and Informatics

Related Principles

2. Fairness and Equity

Deployers should have safeguards in place to ensure that algorithmic decisions do not further exacerbate or amplify existing discriminatory or unjust impacts across different demographics and the design, development, and deployment of AI systems should not result in unfair biasness or discrimination. An example of such safeguards would include human interventions and checks on the algorithms and its outputs. Deployers of AI systems should conduct regular testing of such systems to confirm if there is bias and where bias is confirmed, make the necessary adjustments to rectify imbalances to ensure equity. With the rapid developments in the AI space, AI systems are increasingly used to aid decision making. For example, AI systems are currently used to screen resumes in job application processes, predict the credit worthiness of consumers and provide agronomic advice to farmers. If not properly managed, an AI system’s outputs used to make decisions with significant impact on individuals could perpetuate existing discriminatory or unjust impacts to specific demographics. To mitigate discrimination, it is important that the design, development, and deployment of AI systems align with fairness and equity principles. In addition, the datasets used to train the AI systems should be diverse and representative. Appropriate measures should be taken to mitigate potential biases during data collection and pre processing, training, and inference. For example, thetraining and test dataset for an AI system used in the education sector should be adequately representative of the student population by including students of different genders and ethnicities.

Published by ASEAN in ASEAN Guide on AI Governance and Ethics, 2024

4. Human centricity

AI systems should respect human centred values and pursue benefits for human society, including human beings’ well being, nutrition, happiness, etc. It is key to ensure that people benefit from AI design, development, and deployment while being protected from potential harms. AI systems should be used to promote human well being and ensure benefit for all. Especially in instances where AI systems are used to make decisions about humans or aid them, it is imperative that these systems are designed with human benefit in mind and do not take advantage of vulnerable individuals. Human centricity should be incorporated throughout the AI system lifecycle, starting from the design to development and deployment. Actions must be taken to understand the way users interact with the AI system, how it is perceived, and if there are any negative outcomes arising from its outputs. One example of how deployers can do this is to test the AI system with a small group of internal users from varied backgrounds and demographics and incorporate their feedback in the AI system. AI systems should not be used for malicious purposes or to sway or deceive users into making decisions that are not beneficial to them or society. In this regard, developers and deployers (if developing or designing inhouse) should also ensure that dark patterns are avoided. Dark patterns refer to the use of certain design techniques to manipulate users and trick them into making decisions that they would otherwise not have made. An example of a dark pattern is employing the use of default options that do not consider the end user’s interests, such as for data sharing and tracking of the user’s other online activities. As an extension of human centricity as a principle, it is also important to ensure that the adoption of AI systems and their deployment at scale do not unduly disrupt labour and job prospects without proper assessment. Deployers are encouraged to take up impact assessments to ensure a systematic and stakeholder based review and consider how jobs can be redesigned to incorporate use of AI. Personal Data Protection Commission of Singapore’s (PDPC) Guide on Job Redesign in the Age of AI6 provides useful guidance to assist organisations in considering the impact of AI on its employees, and how work tasks can be redesigned to help employees embrace AI and move towards higher value tasks.

Published by ASEAN in ASEAN Guide on AI Governance and Ethics, 2024

· 5. Non Discrimination

Discrimination concerns the variability of AI results between individuals or groups of people based on the exploitation of differences in their characteristics that can be considered either intentionally or unintentionally (such as ethnicity, gender, sexual orientation or age), which may negatively impact such individuals or groups. Direct or indirect discrimination through the use of AI can serve to exploit prejudice and marginalise certain groups. Those in control of algorithms may intentionally try to achieve unfair, discriminatory, or biased outcomes in order to exclude certain groups of persons. Intentional harm can, for instance, be achieved by explicit manipulation of the data to exclude certain groups. Harm may also result from exploitation of consumer biases or unfair competition, such as homogenisation of prices by means of collusion or non transparent market. Discrimination in an AI context can occur unintentionally due to, for example, problems with data such as bias, incompleteness and bad governance models. Machine learning algorithms identify patterns or regularities in data, and will therefore also follow the patterns resulting from biased and or incomplete data sets. An incomplete data set may not reflect the target group it is intended to represent. While it might be possible to remove clearly identifiable and unwanted bias when collecting data, data always carries some kind of bias. Therefore, the upstream identification of possible bias, which later can be rectified, is important to build in to the development of AI. Moreover, it is important to acknowledge that AI technology can be employed to identify this inherent bias, and hence to support awareness training on our own inherent bias. Accordingly, it can also assist us in making less biased decisions.

Published by The European Commission’s High-Level Expert Group on Artificial Intelligence in Draft Ethics Guidelines for Trustworthy AI, Dec 18, 2018

8. Principle of fairness

AI service providers, business users, and data providers should take into consideration that individuals will not be discriminated unfairly by the judgments of AI systems or AI services. [Main points to discuss] A) Attention to the representativeness of data used for learning or other methods of AI AI service providers, business users, and data providers may be expected to pay attention to the representativeness of data used for learning or other methods of AI and the social bias inherent in the data so that individuals should not be unfairly discriminated against due to their race, religion, gender, etc. as a result of the judgment of AI. In light of the characteristics of the technologies to be used and their usage, in what cases and to what extent is attention expected to be paid to the representativeness of data used for learning or other methods and the social bias inherent in the data? Note: The representativeness of data refers to the fact that data sampled and used do not distort the propensity of the population of data. B) Attention to unfair discrimination by algorithm AI service providers and business users may be expected to pay attention to the possibility that individuals may be unfairly discriminated against due to their race, religion, gender, etc. by the algorithm of AI. C) Human intervention Regarding the judgment made by AI, AI service providers and business users may be expected to make judgments as to whether to use the judgments of AI, how to use it, or other matters, with consideration of social contexts and reasonable expectations of people in the utilization of AI, so that individuals should not be unfairly discriminated against due to their race, religion, gender, etc. In light of the characteristics of the technologies to be used and their usage, in what cases and to what extent is human intervention expected?

Published by Ministry of Internal Affairs and Communications (MIC), the Government of Japan in Draft AI Utilization Principles, Jul 17, 2018

5 Ensure inclusiveness and equity

Inclusiveness requires that AI used in health care is designed to encourage the widest possible appropriate, equitable use and access, irrespective of age, gender, income, ability or other characteristics. Institutions (e.g. companies, regulatory agencies, health systems) should hire employees from diverse backgrounds, cultures and disciplines to develop, monitor and deploy AI. AI technologies should be designed by and evaluated with the active participation of those who are required to use the system or will be affected by it, including providers and patients, and such participants should be sufficiently diverse. Participation can also be improved by adopting open source software or making source codes publicly available. AI technology – like any other technology – should be shared as widely as possible. AI technologies should be available not only in HIC and for use in contexts and for needs that apply to high income settings but they should also be adaptable to the types of devices, telecommunications infrastructure and data transfer capacity in LMIC. AI developers and vendors should also consider the diversity of languages, ability and forms of communication around the world to avoid barriers to use. Industry and governments should strive to ensure that the “digital divide” within and between countries is not widened and ensure equitable access to novel AI technologies. AI technologies should not be biased. Bias is a threat to inclusiveness and equity because it represents a departure, often arbitrary, from equal treatment. For example, a system designed to diagnose cancerous skin lesions that is trained with data on one skin colour may not generate accurate results for patients with a different skin colour, increasing the risk to their health. Unintended biases that may emerge with AI should be avoided or identified and mitigated. AI developers should be aware of the possible biases in their design, implementation and use and the potential harm that biases can cause to individuals and society. These parties also have a duty to address potential bias and avoid introducing or exacerbating health care disparities, including when testing or deploying new AI technologies in vulnerable populations. AI developers should ensure that AI data, and especially training data, do not include sampling bias and are therefore accurate, complete and diverse. If a particular racial or ethnic minority (or other group) is underrepresented in a dataset, oversampling of that group relative to its population size may be necessary to ensure that an AI technology achieves the same quality of results in that population as in better represented groups. AI technologies should minimize inevitable power disparities between providers and patients or between companies that create and deploy AI technologies and those that use or rely on them. Public sector agencies should have control over the data collectedby private health care providers, and their shared responsibilities should be defined and respected. Everyone – patients, health care providers and health care systems – should be able to benefit from an AI technology and not just the technology providers. AI technologies should be accompanied by means to provide patients with knowledge and skills to better understand their health status and to communicate effectively with health care providers. Future health literacy should include an element of information technology literacy. The effects of use of AI technologies must be monitored and evaluated, including disproportionate effects on specific groups of people when they mirror or exacerbate existing forms of bias and discrimination. Special provision should be made to protect the rights and welfare of vulnerable persons, with mechanisms for redress if such bias and discrimination emerges or is alleged.

Published by World Health Organization (WHO) in Key ethical principles for use of artificial intelligence for health, Jun 28, 2021