Safe and Ethical AI (SEA) Platform Network · Linking Artificial Intelligence Principles (LAIP)

Principle 3 – Humanity

The humanity principle highlights that AI systems should be built using an ethical methodology to be just and ethically permissible, based on intrinsic and fundamental human rights and cultural values to generate a beneficial impact on individual stakeholders and communities, in both the long and short term goals and objectives to be used for the good of humanity. Predictive models should not be designed to deceive, manipulate, or condition behavior that is not meant to empower, aid, or augment human skills but should adopt a more human centric design approach that allows for human choice and determination.

Principle: AI Ethics Principles, Sept 14, 2022

Published by SDAIA

Related Principles

4. Human centricity

AI systems should respect human centred values and pursue benefits for human society, including human beings’ well being, nutrition, happiness, etc. It is key to ensure that people benefit from AI design, development, and deployment while being protected from potential harms. AI systems should be used to promote human well being and ensure benefit for all. Especially in instances where AI systems are used to make decisions about humans or aid them, it is imperative that these systems are designed with human benefit in mind and do not take advantage of vulnerable individuals. Human centricity should be incorporated throughout the AI system lifecycle, starting from the design to development and deployment. Actions must be taken to understand the way users interact with the AI system, how it is perceived, and if there are any negative outcomes arising from its outputs. One example of how deployers can do this is to test the AI system with a small group of internal users from varied backgrounds and demographics and incorporate their feedback in the AI system. AI systems should not be used for malicious purposes or to sway or deceive users into making decisions that are not beneficial to them or society. In this regard, developers and deployers (if developing or designing inhouse) should also ensure that dark patterns are avoided. Dark patterns refer to the use of certain design techniques to manipulate users and trick them into making decisions that they would otherwise not have made. An example of a dark pattern is employing the use of default options that do not consider the end user’s interests, such as for data sharing and tracking of the user’s other online activities. As an extension of human centricity as a principle, it is also important to ensure that the adoption of AI systems and their deployment at scale do not unduly disrupt labour and job prospects without proper assessment. Deployers are encouraged to take up impact assessments to ensure a systematic and stakeholder based review and consider how jobs can be redesigned to incorporate use of AI. Personal Data Protection Commission of Singapore’s (PDPC) Guide on Job Redesign in the Age of AI6 provides useful guidance to assist organisations in considering the impact of AI on its employees, and how work tasks can be redesigned to help employees embrace AI and move towards higher value tasks.

Published by ASEAN in ASEAN Guide on AI Governance and Ethics, 2024

Human centred values

Throughout their lifecycle, AI systems should respect human rights, diversity, and the autonomy of individuals. This principle aims to ensure that AI systems are aligned with human values. Machines should serve humans, and not the other way around. AI systems should enable an equitable and democratic society by respecting, protecting and promoting human rights, enabling diversity, respecting human freedom and the autonomy of individuals, and protecting the environment. Human rights risks need to be carefully considered, as AI systems can equally enable and hamper such fundamental rights. It’s permissible to interfere with certain human rights where it’s reasonable, necessary and proportionate. All people interacting with AI systems should be able to keep full and effective control over themselves. AI systems should not undermine the democratic process, and should not undertake actions that threaten individual autonomy, like deception, unfair manipulation, unjustified surveillance, and failing to maintain alignment between a disclosed purpose and true action. AI systems should be designed to augment, complement and empower human cognitive, social and cultural skills. Organisations designing, developing, deploying or operating AI systems should ideally hire staff from diverse backgrounds, cultures and disciplines to ensure a wide range of perspectives, and to minimise the risk of missing important considerations only noticeable by some stakeholders.

Published by Department of Industry, Innovation and Science, Australian Government in AI Ethics Principles, Nov 7, 2019

(c) Responsibility

The principle of responsibility must be fundamental to AI research and application. ‘Autonomous’ systems should only be developed and used in ways that serve the global social and environmental good, as determined by outcomes of deliberative democratic processes. This implies that they should be designed so that their effects align with a plurality of fundamental human values and rights. As the potential misuse of ‘autonomous’ technologies poses a major challenge, risk awareness and a precautionary approach are crucial. Applications of AI and robotics should not pose unacceptable risks of harm to human beings, and not compromise human freedom and autonomy by illegitimately and surreptitiously reducing options for and knowledge of citizens. They should be geared instead in their development and use towards augmenting access to knowledge and access to opportunities for individuals. Research, design and development of AI, robotics and ‘autonomous’ systems should be guided by an authentic concern for research ethics, social accountability of developers, and global academic cooperation to protect fundamental rights and values and aim at designing technologies that support these, and not detract from them.

Published by European Group on Ethics in Science and New Technologies, European Commission in Ethical principles and democratic prerequisites, Mar 9, 2018

· 2. The Principle of Non maleficence: “Do no Harm”

AI systems should not harm human beings. By design, AI systems should protect the dignity, integrity, liberty, privacy, safety, and security of human beings in society and at work. AI systems should not threaten the democratic process, freedom of expression, freedoms of identify, or the possibility to refuse AI services. At the very least, AI systems should not be designed in a way that enhances existing harms or creates new harms for individuals. Harms can be physical, psychological, financial or social. AI specific harms may stem from the treatment of data on individuals (i.e. how it is collected, stored, used, etc.). To avoid harm, data collected and used for training of AI algorithms must be done in a way that avoids discrimination, manipulation, or negative profiling. Of equal importance, AI systems should be developed and implemented in a way that protects societies from ideological polarization and algorithmic determinism. Vulnerable demographics (e.g. children, minorities, disabled persons, elderly persons, or immigrants) should receive greater attention to the prevention of harm, given their unique status in society. Inclusion and diversity are key ingredients for the prevention of harm to ensure suitability of these systems across cultures, genders, ages, life choices, etc. Therefore not only should AI be designed with the impact on various vulnerable demographics in mind but the above mentioned demographics should have a place in the design process (rather through testing, validating, or other). Avoiding harm may also be viewed in terms of harm to the environment and animals, thus the development of environmentally friendly AI may be considered part of the principle of avoiding harm. The Earth’s resources can be valued in and of themselves or as a resource for humans to consume. In either case it is necessary to ensure that the research, development, and use of AI are done with an eye towards environmental awareness.

Published by The European Commission’s High-Level Expert Group on Artificial Intelligence in Draft Ethics Guidelines for Trustworthy AI, Dec 18, 2018

· Proportionality and Do No Harm

25. It should be recognized that AI technologies do not necessarily, per se, ensure human and environmental and ecosystem flourishing. Furthermore, none of the processes related to the AI system life cycle shall exceed what is necessary to achieve legitimate aims or objectives and should be appropriate to the context. In the event of possible occurrence of any harm to human beings, human rights and fundamental freedoms, communities and society at large or the environment and ecosystems, the implementation of procedures for risk assessment and the adoption of measures in order to preclude the occurrence of such harm should be ensured. 26. The choice to use AI systems and which AI method to use should be justified in the following ways: (a) the AI method chosen should be appropriate and proportional to achieve a given legitimate aim; (b) the AI method chosen should not infringe upon the foundational values captured in this document, in particular, its use must not violate or abuse human rights; and (c) the AI method should be appropriate to the context and should be based on rigorous scientific foundations. In scenarios where decisions are understood to have an impact that is irreversible or difficult to reverse or may involve life and death decisions, final human determination should apply. In particular, AI systems should not be used for social scoring or mass surveillance purposes.

Published by The United Nations Educational, Scientific and Cultural Organization (UNESCO) in The Recommendation on the Ethics of Artificial Intelligence, Nov 24, 2021