10. Prohibition on Secret Profiling.

No institution shall establish or maintain a secret profiling system. [Explanatory Memorandum] The Prohibition on Secret Profiling follows from the earlier Identification Obligation. The aim is to avoid the information asymmetry that arises increasingly with AI systems and to ensure the possibility of independent accountability.
Principle: Universal Guidelines for Artificial Intelligence, Oct 23, 2018

Published by The Public Voice coalition, established by Electronic Privacy Information Center (EPIC)

Related Principles

Transparency Principle

The elements of the Transparency Principle can be found in several modern privacy laws, including the US Privacy Act, the EU Data Protection Directive, the GDPR, and the Council of Europe Convention 108. The aim of this principle is to enable independent accountability for automated decisions, with a primary emphasis on the right of the individual to know the basis of an adverse determination. In practical terms, it may not be possible for an individual to interpret the basis of a particular decision, but this does not obviate the need to ensure that such an explanation is possible.

Published by Center for AI and Digital Policy in Universal Guidelines for AI, Oct, 2018

Identification Obligation.

This principle seeks to address the identification asymmetry that arises in the interaction between individuals and AI systems. An AI system typically knows a great deal about an individual; the individual may not even know the operator of the AI system. The Identification Obligation establishes the foundation of AI accountability which is to make clear the identity of an AI system and the institution responsible.

Published by Center for AI and Digital Policy in Universal Guidelines for AI, Oct, 2018

Prohibition on Secret Profiling

The Prohibition on Secret Profiling follows from the earlier Identification Obligation. The aim is to avoid the information asymmetry that arises increasingly with AI systems and to ensure the possibility of independent accountability.

Published by Center for AI and Digital Policy in Universal Guidelines for AI, Oct, 2018

· Plan and Design:

1 When designing a transparent and trusted AI system, it is vital to ensure that stakeholders affected by AI systems are fully aware and informed of how outcomes are processed. They should further be given access to and an explanation of the rationale for decisions made by the AI technology in an understandable and contextual manner. Decisions should be traceable. AI system owners must define the level of transparency for different stakeholders on the technology based on data privacy, sensitivity, and authorization of the stakeholders. 2 The AI system should be designed to include an information section in the platform to give an overview of the AI model decisions as part of the overall transparency application of the technology. Information sharing as a sub principle should be adhered to with end users and stakeholders of the AI system upon request or open to the public, depending on the nature of the AI system and target market. The model should establish a process mechanism to log and address issues and complaints that arise to be able to resolve them in a transparent and explainable manner. Prepare Input Data: 1 The data sets and the processes that yield the AI system’s decision should be documented to the best possible standard to allow for traceability and an increase in transparency. 2 The data sets should be assessed in the context of their accuracy, suitability, validity, and source. This has a direct effect on the training and implementation of these systems since the criteria for the data’s organization, and structuring must be transparent and explainable in their acquisition and collection adhering to data privacy regulations and intellectual property standards and controls.

Published by SDAIA in AI Ethics Principles, Sept 14, 2022

3. Identification Obligation.

The institution responsible for an AI system must be made known to the public. [Explanatory Memorandum] Identification Obligation. This principle seeks to address the identification asymmetry that arises in the interaction between individuals and AI systems. An AI system typically knows a great deal about an individual; the individual may not even know the operator of the AI system. The Identification Obligation establishes the foundation of AI accountability which is to make clear the identity of an AI system and the institution responsible.

Published by The Public Voice coalition, established by Electronic Privacy Information Center (EPIC) in Universal Guidelines for Artificial Intelligence, Oct 23, 2018