Safe and Ethical AI (SEA) Platform Network · Linking Artificial Intelligence Principles (LAIP)

Be Responsible.

Develop products responsibly and do not take advantage of your products’ users by manipulating them through AI’s vastly more predictive capabilities derived from user data.

Principle: Unity’s Guiding Principles for Ethical AI, Nov 28, 2018

Published by Unity Technologies

Related Principles

2. Privacy Principles Privacy by Design

o We have implemented an enterprise wide Privacy by Design approach that incorporates privacy and data security into our ML and associated data processing systems. Our ML models seek to minimize access to identifiable information to ensure we are using only the personal data we need to generate insights. ADP is committed to providing individuals with a reasonable opportunity to examine their own personal data and to update it if it is incorrect.

Published by ADP in ADP: Ethics in Artificial Intelligence, 2018 (unconfirmed)

4. Human centricity

AI systems should respect human centred values and pursue benefits for human society, including human beings’ well being, nutrition, happiness, etc. It is key to ensure that people benefit from AI design, development, and deployment while being protected from potential harms. AI systems should be used to promote human well being and ensure benefit for all. Especially in instances where AI systems are used to make decisions about humans or aid them, it is imperative that these systems are designed with human benefit in mind and do not take advantage of vulnerable individuals. Human centricity should be incorporated throughout the AI system lifecycle, starting from the design to development and deployment. Actions must be taken to understand the way users interact with the AI system, how it is perceived, and if there are any negative outcomes arising from its outputs. One example of how deployers can do this is to test the AI system with a small group of internal users from varied backgrounds and demographics and incorporate their feedback in the AI system. AI systems should not be used for malicious purposes or to sway or deceive users into making decisions that are not beneficial to them or society. In this regard, developers and deployers (if developing or designing inhouse) should also ensure that dark patterns are avoided. Dark patterns refer to the use of certain design techniques to manipulate users and trick them into making decisions that they would otherwise not have made. An example of a dark pattern is employing the use of default options that do not consider the end user’s interests, such as for data sharing and tracking of the user’s other online activities. As an extension of human centricity as a principle, it is also important to ensure that the adoption of AI systems and their deployment at scale do not unduly disrupt labour and job prospects without proper assessment. Deployers are encouraged to take up impact assessments to ensure a systematic and stakeholder based review and consider how jobs can be redesigned to incorporate use of AI. Personal Data Protection Commission of Singapore’s (PDPC) Guide on Job Redesign in the Age of AI6 provides useful guidance to assist organisations in considering the impact of AI on its employees, and how work tasks can be redesigned to help employees embrace AI and move towards higher value tasks.

Published by ASEAN in ASEAN Guide on AI Governance and Ethics, 2024

2. Transparency

For cognitive systems to fulfill their world changing potential, it is vital that people have confidence in their recommendations, judgments and uses. Therefore, the IBM company will make clear: When and for what purposes AI is being applied in the cognitive solutions we develop and deploy. The major sources of data and expertise that inform the insights of cognitive solutions, as well as the methods used to train those systems and solutions. The principle that clients own their own business models and intellectual property and that they can use AI and cognitive systems to enhance the advantages they have built, often through years of experience. We will work with our clients to protect their data and insights, and will encourage our clients, partners and industry colleagues to adopt similar practices.

Published by IBM in Principles for the Cognitive Era, Jan 17, 2017

· 2.4 Cybersecurity and Privacy

Just like technologies that have come before it, AI depends on strong cybersecurity and privacy provisions. We encourage governments to use strong, globally accepted and deployed cryptography and other security standards that enable trust and interoperability. We also promote voluntary information sharing on cyberattacks or hacks to better enable consumer protection. The tech sector incorporates strong security features into our products and services to advance trust, including using published algorithms as our default cryptography approach as they have the greatest trust among global stakeholders, and limiting access to encryption keys. Data and cybersecurity are integral to the success of AI. We believe for AI to flourish, users must trust that their personal and sensitive data is protected and handled appropriately. AI systems should use tools, including anonymized data, de identification, or aggregation to protect personally identifiable information whenever possible.

Published by Information Technology Industry Council (ITI) in AI Policy Principles, Oct 24, 2017

Design for human control, accountability, and intended use

Humans should have ultimate control of our technology, and we strive to prevent unintended use of our products. Our user experience enforces accountability, responsible use, and transparency of consequences. We build protections into our products to detect and avoid unintended system behaviors. We achieve this through modern software engineering and rigorous testing on our entire systems including their constituent data and AI products, in isolation and in concert. Additionally, we rely on ongoing user research to help ensure that our products function as expected and can be appropriately disabled when necessary. Accountability is enforced by providing customers with insight into the provenance of data sources, methodologies, and design processes in easily understood and transparent language. Effective governance — of data, models, and software — is foundational to the ethical and accountable deployment of AI.

Published by Rebelliondefense in AI Ethical Principles, January 2023